A note from 2026: This article was published in 2017. SAP hybris is now SAP Commerce Cloud, and many projects have moved from Accelerator-based storefronts to SAP Composable Storefront; validate Drools/Fusion and Rule Engine implementation details against your current SAP Commerce Cloud and Drools versions.
In this article, you will find the fifth part of the 3-hour presentation given by Rauf Aliev (EPAM SAP hybris Solution Architect) at SAP Moscow on Sep 29, 2017.
- Part 1. Introduction
- About me
- Architecture & research
- SAP hybris in a nutshell
- Part 2. Search Analytics
- Part 3. Multi-word synonyms
- Part 4. Automatic Facet Discovery
- Part 5. Bulk search. Geofencing. Drools Fusion. Rule-based recommendations.
The video was originally recorded in Russian. However, I translated it into English and added subtitles so you can watch it without turning the sound on.
If you speak Russian, I recommend watching the original version.
- Multi-line search / Bulk search. I explain the architecture of the multi-line search module for B2C and B2B solutions. Just cut and paste a list of SKUs or product names into a search box and create an order directly from there. I published an earlier article on this blog: https://hybrismart.com/2017/04/07/multi-line-product-search-for-bulk-orders/
- Geofencing. A geofence is a virtual perimeter, or a fence, around a real-world geographical area of interest. In this article, I introduced a proof of concept that demonstrates the power of geofencing in e-commerce. In the video, I explain the details.
- Personalization and complex event processing using Drools Fusion. In this article, I introduced the first results of the Drools Fusion and Hybris integration. The solution explained in this article and video allows you to create customer-behavior-driven e-commerce websites with real-time personalization and customer segmentation capabilities. The approach can also be used for monitoring and lean data processing.
- Recommendations using Drools and hybris Rule Engine/Rule Builder. I managed to leverage the hybris Rule Engine (Drools-based) for rule-based product recommendations. The existing hybris Rule Builder allows you to easily set up comprehensive recommendation rules. The video and article explain the details.
Video
In English (translated, audio + subtitles):
In Russian (original):
Slides:
© Rauf Aliev, October 2017