SAP CX LIVE/SAPPHIRE Sessions You Shouldn’t Miss in 2019

Will you be attending the SAPPHIRE or SAP CX Live events in Orlando next week? As usual, I am highlighting some of the sessions seem interesting to me and hopefully to you also, the reader. In this year, there are no technical sessions, the focus is mainly on sharing the experience and best practice, from SAP and partners. This year, at CX LIVE, SAP Litmos, CallidusCloud’s learning management solution, is going to be one of the major topics. Tens of sessions are dedicated to it.


“SAP Marketing Cloud and CDS” (assumingly) — CX LIVE: The Future of Customer Experience with AI and Machine Learning by
  • Charles Barton (Senior Product Manager, SAP CX) and
  • Rusty Belsinger (ex-Head of Sales of SeeWhy and currently – Account Executive, SAP CX):
  • Artificial intelligence (AI) and machine learning are making the SAP Commerce Cloud solution smarter. Join this session to learn how we are embedding intelligence into SAP Commerce Cloud to support real-time personalization, conversational commerce, category suggestions, and search capabilities. Look at the overall vision for planned intelligent commerce scenarios. Understand how it will enhance the shopping experience of customers and boost productivity for business users.”. – Wed 11:30 a.m. – 11:50 a.m. Hall D, OCCC West, Level 2, Theater 1.
“Upscale Commerce” — CX LIVE: Looking into the Future of Commerce by
  • Charles Nicholls (SVP, SAP Upscale Commerce)
  • Jerrel Fielder (Product Development, SAP Upscale Commerce)
  • In this forward-looking presentation, we’ll examine how the buying experience is changing – spanning mobile, the Internet of Things, voice, and messaging, embedded in devices and stores – and what this means for merchants. We’ll also explore what future customer experiences look like and the roles of consent, mobile, AI, personalization, and distributed order management.
  • — Wed 12:00 p.m. – 12:20 p.m. Hall D, OCCC West, Level 2, SAP Customer Experience Stadium
“SAP Product Content Hub” — CX LIVE: Create Great Product Experience with SAP Product Content Hub by
  • Christian Schoenauer (Senior Director Solution & Strategy, SAP CX)
  • Christian Muench (Principal Product Manager, SAP CX)
  • Want to create a great product content experience for your customers? Need control over product content regarding multiple consumer touchpoints? Tired of inconsistent and poor product data quality? Find answers with our new SAP Product Content Hub – a product experience management solution holding the golden record of your product content, enabling you to publish product content to multiple channels. Join us for an outlook into the future of product experience management and how we can help you.
  • — Tue 05:00 p.m. – 05:20 p.m. Hall D, OCCC West, Level 2, Theater 1
UI & UX CX LIVE: Find Out What’s Cooking in SAP Customer Experience Labs by
  • Anja Wilbert (Lead of SAP CX Design
  • “Discover the latest exploration of emerging technologies and how they apply to different aspects of the customer journey. Deep dive into innovation prototypes including conversational AI, workplace safety, digitalized identity, bot negotiation, mixed reality, decentralized master data enrichment, probabilistic programming, and much more.”
  • — Tue 12:00 p.m. – 12:20 p.m. Hall D, OCCC West, Level 2, Theater 3
Other topics seem to be interesting for me, and I hope for you too: CX LIVE: An E-Commerce Marketplace in Three Months! Mission Impossible, or Is There a Recipe for Success?
  • Geert Chielens (eCommerce Director Brussels Airport Company)
  • Airports, like any other businesses, have changed radically over the past decade, attempting to provide relevant customer experiences. Companies must rethink their entire way of working, ensuring both acceleration of digital innovation and a guaranteed fast go-to-market. Brussels Airport had to build and deliver an e-commerce marketplace within three months to ensure relevance as a digital host to the present retail partners and to provide innovative services and products for its passengers.”
  • — Tue 03:00 p.m. – 03:20 p.m. Hall D, OCCC West, Level 2, Theater 1
CX LIVE: Discover Five Trends That Can Affect Your Customer Experience
  • David Jonker (VP, SAP Insights research center)
  • Get ready for a world where customers precisely specify the terms of your relationship, and where customer service is provided by intelligent chatbots. Find out how customer engagement is being disrupted, and explore five trends of the future of customer experience”
  • — Wed 10:45 a.m. – 11:05 a.m. Hall D, OCCC West, Level 2, Community Area: SAP Customer Experience Community Theater
CX LIVE: Look Ahead at the Road Map for SAP Commerce Cloud by
  • Riad Hijal (Global VP, Commerce Strategy and Solution Mgmt, SAP CX)
  • Lisa de Souza (Lead, Product Mgmt, SAP Commerce Cloud, SAP CX)
  • Receive an overview of the guiding principles and strategy for innovating the SAP Commerce Cloud solution. Gain insight into the short- and long-term road map, as well as key focus areas such as machine learning, customer experience, product content management, and integration.
  • — Wed 02:00 p.m. – 02:40 p.m. Hall D, OCCC West, Level 2, SAP Customer Experience Stadium


The next sessions are going to be held in the SAP SAPPHIRE areas: SAPPHIRE: Demystify Cloud Migration for Your Commerce Solutions
  • Bradley Bushell (Head of Practice, SAP Customer Experience Services COE, SAP)
  • Discover the benefits of migrating to the latest cloud offering, whether you are currently running an on-premise or legacy cloud commerce solution. Learn about SAP Customer Experience Expert Services offerings, incorporating best-practices that are based on migrations to SAP Commerce Cloud solutions.
  • —  Tue 12:30 p.m. – 12:50 p.m. Customer Experience CU202
SAPPHIRE: Run Best-In-Class Cloud Commerce Deployments
  • Bradley Bushell (Head of Practice, SAP Customer Experience Services COE, SAP)
  • Keep complex cloud commerce implementations on track and realize your project goals. Gain valuable insights and access proven best-practice guidance from SAP experts.
  • — Wed 12:00 p.m. – 12:20 p.m. Customer Experience CU224
SAPPHIRE: Lessons Learned From Customer Experience Innovations across B2B & B2C
  • Mathi Natarajan (Director Consulting Services, CGI Canada)
  • Amit Kaul (Partner, SAP Head, CGI Canada)
  • “Join CGI Canada to learn how Datahub and SAP Gateway are leveraged to integrate Hybris and IS-Retail, SOLR performance tuning resulting in 2000% improvement, single Hybris instance supporting B2B /B2C landscapes, and Hybris powering customer experience across brands and channels.”
  • — Thu 02:00 p.m. – 02:40 p.m. S330D (South Concourse, Level 3)
SAPPHIRE: Get More from Your Cloud Commerce Software Using the Power of Microservices
  • Roman Frid (Principal Consultant, CX Cloud Strategy, SAP)
  • Develop new cloud commerce capabilities using a microservices-based approach. Learn how to extend functionality within SAP Commerce Cloud solutions. Tour a cloud-services portal used to provision, deploy, and manage SAP Commerce Cloud on Microsoft Azure.”
  • — Tue 03:30 p.m. – 03:50 p.m. Customer Experience CU201

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