Hybris as a brand is dead today. Welcome C/4 HANA
A big announcement from Florida: SAP Hybris is replaced by SAP Customer Experience (or SAP CX) for the brand and SAP C/4HANA for the CX suite, a “new CRM”. Latest acquisitions, Gigya (customer identity management), CallidusCloud (technology that links salespeople with information related to pricing, incentives & commissions), and Coresystems (the field service module) are now part of SAP C/4 HANA.
Think of SAP C/4 HANA as a set of “frontend” cloud solutions. SAP Customer Experience replaces SAP Hybris.
SAP Hybris Commerce, as an e-commerce platform, is part of the brand C/4HANA, and it seems to be untouched. At least, the official website and the latest marketing collateral mentions SAP Hybris Commerce as a product.
SAP Hybris Customer Experience is also used by SAP for a web content management solutions. It features SmartEdit and Personalization.
Below is a single-page view of what this suite is:
- SAP Commerce Cloud
- SAP Marketing Cloud
- Dynamic Customer Profiling (a single view of the customer)
- Segments, Campaigns and Journeys (segmentation rule and campaign builders)
- Commerce Marketing. Integration with Commerce
- Marketing Analytics. Reports, trends, data visualization, dashboard
- Marketing Planning and Performance. Marketing calendar and collaboration
- Loyalty Marketing. YaaS-powered loyalty engine. Loyalty cards and coupons
- Lead Management and Nurture. Develop leads, KPIs and benchmarks. Sales process automation.
- Customer Attribution. Measure impact before implementing the changes
- SAP Sales Cloud
- Sales Force Automation
- Sales Performance Management (from Callidus Cloud; commissions, territory and quota etc.)
- Configure Price Quote (from Callidus Cloud; )
- Revenue Cloud
- Order and Contract Lifecycle Management. Automating contract lifecycle management and order fulfilment processes across multiple systems
- Order Orchestration. Bridge the gap between the front end and complex Order Fulfillment processes in multiple fulfillment systems and backends
- Subscription Billing. Manage revenue, billing and invoicing for subscriptions, one-time billing, and usage-based billing scenarios, including partner settlement with subscription billing
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Sales Enablement and Learning (from Callidus Cloud; intelligent enablement and impactful coaching)
- SAP Service Cloud
- Omni-channel Call Center solution
- Self-service
- SAP Jam Communities. For your customers, forums and groups.
- SAP Jam Collaboration. For service agents, easy access to key information and expert knowledge so they can solve problems faster.
- SAP Hybris Knowledge Central by MindTouch
- Self-Services via SAP Hana Cloud Platform Portal. Create and edit tickets, add attachments, and track ticket status with a simple dashboard.
- SAP Customer Data Cloud (from Gigya).
- SAP Customer Identity. SSO, multi-device etc.
- SAP Customer Consent. To be GDPR ready
- SAP Customer Profile.
yexperts
6 June 2018 at 13:11
Besides the name, not much is actually changed. Same technology, same products. Welcome to CRM 4.0 🙂
Nitin
6 June 2018 at 22:05
Hello Rauf – Thank you for the update! You have been doing great service to the Hybris developer community worldwide.
One request:On the CPQ front, we now see that it is part of the Sales Cloud. Can you please try to get some clarity on the SAP CPQ runtime that we were able to install in Commerce (https://help.hybris.com/6.7.0/hcd/31df5d559c9c0d30e10000000a441470.html)? Guess this shall still remain available and would be independent of the Sales Cloud.
Rauf Aliev
6 June 2018 at 23:33
I am not very good in this particular topic yet. I mentioned CPQ as CallidusCloud’s because SAP says that on their official website (https://www.hybris.com/en/products/sales – find CPQ there). As far as I know, hybris commerce does have only SAP’s CPQ integration in the latest version.
Dmitry Kaigorodov
7 June 2018 at 09:11
So, now the proper name of SAP Hybris is SAP Commerce Cloud. Right?
Rauf Aliev
7 June 2018 at 09:13
No. SAP Commerce cloud is a name of the cloud product for e-commerce. Previously, SAP hybris was a name for a set of products and only one of them was related to ecommerce, hybris commerce.
Srinivasarao sirasapalli
7 June 2018 at 10:03
Just a name change and addition of recently acquired products in to the portfolio (Gigya and callous cloud )