Hybris as a brand is dead today. Welcome C/4 HANA

A big announcement from Florida: SAP Hybris is replaced by SAP Customer Experience (or SAP CX) for the brand and SAP C/4HANA for the CX suite, a “new CRM”. Latest acquisitions, Gigya (customer identity management), CallidusCloud (technology that links salespeople with information related to pricing, incentives & commissions), and Coresystems (the field service module) are now part of SAP C/4 HANA. Think of SAP C/4 HANA as a set of “frontend” cloud solutions. SAP Customer Experience replaces SAP Hybris. SAP Hybris Commerce, as an e-commerce platform, is part of the brand C/4HANA, and it seems to be untouched. At least, the official website and the latest marketing collateral mentions SAP Hybris Commerce as a product. SAP Hybris Customer Experience is also used by SAP for a web content management solutions. It features SmartEdit and Personalization. Below is a single-page view of what this suite is: The SAP Commerce Cloud will now also be available on the Microsoft Azure Cloud Platform. Interesting, how long will it take for HRs to stop using “hybris” as a keyword on Linkedin for candidate search? That moment will be actual death for the brand.  Before that, it might be just a change in SAP price lists and sales presentations.

6 Responses

  1. yexperts



    6 June 2018 at 13:11

    Besides the name, not much is actually changed. Same technology, same products. Welcome to CRM 4.0 🙂

  2. Nitin



    6 June 2018 at 22:05

    Hello Rauf – Thank you for the update! You have been doing great service to the Hybris developer community worldwide.
    One request:On the CPQ front, we now see that it is part of the Sales Cloud. Can you please try to get some clarity on the SAP CPQ runtime that we were able to install in Commerce (https://help.hybris.com/6.7.0/hcd/31df5d559c9c0d30e10000000a441470.html)? Guess this shall still remain available and would be independent of the Sales Cloud.

  3. Dmitry Kaigorodov

    Dmitry Kaigorodov


    7 June 2018 at 09:11

    So, now the proper name of SAP Hybris is SAP Commerce Cloud. Right?

  4. Srinivasarao sirasapalli

    Srinivasarao sirasapalli


    7 June 2018 at 10:03

    Just a name change and addition of recently acquired products in to the portfolio (Gigya and callous cloud )

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