Author Archives: Julia Kardash
Wish Lists (WLs) are collections of desired products saved by customers to their user account. Offering WLs is an effective way to reduce shopping cart abandonment and boosting sales. This feature gives customers the way to remind themselves of a product and also help merchants to measure interest to it. WL sharing to friends, colleagues, etc. expands the shop audience. This concept is widely used by e-merchants and generally included into a default set of e-commerce functionality.